DAWN– a leading microfinance operator in Myanmar serving the needs of 30,000 local citizens and supported by Save the Children and Accion– engaged Bridge to find their unique place in the market.

Following customer and employee research, an identity was formed that stood out from the communist-era insignia and financial logos prevalent in the market.

The result was to be bright, forward-looking and fun. Illustrations and icons supported the identity and helped relate to DAWN’s often illiterate customer base.