The iconic sister hotels Inle Princess and Mrauk U Princess – both tourism pioneers in their regions – have built success through their brilliant personnel and unique experience.

Bridge’s brand refresh needed to respect the capital already present in the brand, but bring it in line with the standards of international hotels in its category.

With this rare and wonderfully led brand, it was also important to connect with the hotels’ creative on-site production techniques. Home production, material up-cycling and environmental sensitivity has been used in the hotels through necessity, not just ideology, and we wanted to stay true to this legacy.