World Bank
Brand & Identity, Copy & Translation, Design, Film, Illustration
About This Project

The Essential Health Services Access Project (EHSAP) is the first World Bank collaboration with the Myanmar government since returning to the country as sanctions began to lift. The $100 million assisted loan was designed to bolster access to primary health care throughout the country.

Bridge worked with the World Bank and the Myanmar government to build the brand for the project, a film to introduce it, and the initial collateral.